How to Improve ROI From Marketing (DIY)
Expert resources to boost your marketing impact and growth strategies.
Build Your Own Growth Engine
We get it. You’re the “roll up your sleeves” type. You’d rather spend a weekend under the sink with a wrench than call a plumber.
This is for you.
We’re sharing the instruction manual. This is a basic preview of our actual, step-by-step playbook. It shows you how to build a basic Growth Engine System.
Eliminate wasted spend with targeted growth marketing
What’s in the guide?
This DIY Guide to Mastering Digital Marketing ROI provides a step-by-step playbook to improve marketing performance, structured into four parts:
What happened to Part 3?
The free guide has a ton of content. If you want the full report, just ask, it’s free. Click the link in the guide to unlock everything.
Where can I find good SEO/AEO resources?
We suggest checking out these top resources:
What metrics should I track for business growth?
Focus on ROI, customer acquisition cost, and conversion rates to measure success accurately.
- Part 1: The Foundation: Understanding Your Marketing Performance
- Focuses on diagnosing current performance and building a foundational roadmap.
- Key chapters include:
- Why a roadmap is a valuable asset, acting as a defense against losses like wasted budget and scattered efforts.
- The importance of a strategic audit is to establish a performance baseline, identify gaps/opportunities, and create a benchmark for success.
- The audit includes a Technical Health Check, User Experience (UX) Walkthrough, and Content & Conversion Audit.
- The final output is a clear, actionable roadmap, prioritized using an “Impact vs. Effort” matrix.
- Part 2: The Control Panel: Building Your Clarity Dashboard
- Guides the creation of a “single source of truth” dashboard, rooted in the psychology of fast vs. slow thinking.
- The goal is to provide at-a-glance clarity designed for System 1 (Fast Thinking).
- The DIY Dashboard Masterclass uses Google Looker Studio to answer three questions at a glance:
- Where is the audience coming from?
- What are they doing on the site?
- Are they converting?
- Part 4: The Frontier: Mastering Next-Generation Visibility (SEO, AEO, & GEO)
- SEO is based on three pillars: On-Page, Off-Page, and Technical SEO.
- Answer Engine Optimization (AEO) is the practice of structuring content to directly answer specific questions for formats like Featured Snippets and Voice Search, positioning the brand as the definitive answer. Key tactics include using questions as headings, providing concise answers first (Inverted Pyramid), and implementing FAQ Schema Markup.
- Generative Engine Optimization (GEO) focuses on optimizing content for Al systems like GPT-4 and Gemini to be directly cited or used as a primary source in Al-generated answers, which is different from SEO’s goal of earning a click. GEO tactics include creating “extractable” content with clear headings/lists and emphasizing long-form, semantically rich content.